. master thesis 2021
. 13 x 19.5 cm
. 236 pages
. 7 copies
Between 2010 and 2020, performance entered the graphic designers’ toolbox. This thesis explores the forms and challenges of performance in graphic design through cases, all European, of different studios and relatively recent collectives, without forbidding the observation of artists from the field of contemporary art who are also practicing graphic design. This survey, whose territory will certainly expand in the coming years, offers a broad historical definition of graphic design. This thesis produces a typology intended to map the functions of performance in these practices as well as the different modes of relation to the spectator with which these studios and artists work. This study covers works dedicated to questioning the socio-economic conditions of existence of contemporary graphic designers, going through productions turned on one side towards a graphic design intended for citizens and on the other towards digital interfaces questioning then the place of the latter in our spectator practices, and by projects setting up protocols with instructions in order to reveal emerging behaviors. My thesis therefore aims to explore how performance seems, today, to constitute a new reflective tool for certain practitioners of contemporary graphic design.
Action, interaction, activation — Nouvelles pratiques du Design graphique (2010-2020) (Action, Interaction, Activation — New Graphic Design Practices (2010-2020)) is a Master thesis produced as part of my DNSEP 2021, at the Graphic Communication Department of HEAR Strasbourg. He was followed by Nicolas Fourgeaud. It is available in print at the HEAR Strasbourg Media Library and in PDF version on request.
. performance on Instagram
. participatory protocol
. installation and series of pictures
Propagation is a project created in april 2020, in the middle of a global pandemic and quarantine. I decided to start from a simple principle, which is to stretch a green color string in my apartment space for 7 days. To start, I hung the first piece of string in the northern corner of my apartment (which was also the least used).
The entire performance took place on Instagram through the story function which allows content to be posted for only 24 hours. People who follows me on my Instagram were invited every day to take part in the creation of the protocol. Each day, four instructions were offered and each person could vote for one instruction, once a day. The order of the votes formed the sequence of actions, and the whole then made up the protocol of the day. Before starting each new day, I uploaded a picture of the propagation progress with the protocol from the day before. Each day, about 26 people participated. On the penultimate day, participants were free to come up with an action and did not have to choose from four choices. That day, only 6 people participated. All the stories can be viewed on my Instagram. I made a serie of photographs out of the final installation. This serie can be seen on a website that I made.
. board game (6 A4 sheets)
. pawns, measurement card, event cards, game aid
Codroïd-19 is a serious family game that helps to understand the spread of Covid-19 and the impact of different measures on the epidemic. This cooperative game raises awareness for both young and old. All players play together: they win or lose together against the virus. This board game is available for free. It can be played in printed or digital version.
This game was created by 4 game designers. My role was to bring my skills in terms of graphic design, but also my reflection on the creation of a universe that is easily transposable to our reality while preserving on the anxiety side of a simulation that would have been too realistic.
. report of my Erasmus exchange at ArtEZ (Arnhem, Netherlands)
. 11.5 x 16 cm
. 60 pages
. 3 copies
« I have written this exchange report with the desire to be able to help you as much as possible with this important choice. You will find a lot of practical information there. I hope they will make it easier for you to project yourself as well as to anticipate any organizational problems. I present to you my experience, according to my feelings, whether they are positive or negative. Once you have read this, the purpose of this report will be accomplished if it has helped you with your choice. Good reading ! »
Now or Never is the report of my Erasmus exchange of five and a half months spent in the Netherlands. I wrote and built it as a guide. Preserved by the administration of the HEAR, this book will help to guide future students interested in an exchange semester at ArtEZ. First, they will be able to get a better idea of the educational and cultural environment in the Netherlands, and secondly, they will be able to find a good deal of advice for practical life there.
. collaborative publication from a workshop
. mirror effect cover
. 16 x 30cm
. 58 pages
. 3 copies
“The content of this book was written during a research workshop on publishing using network, which took place on the 7th of october 2019 at ArtEZ in Arnhem. This book is a double collaboration, first between us, Nai-Syuan Ye and Lucie Henriot who are two students from the Graphic Design department. But it’s also a collaboration with a network of volunteer students and teachers who answered present at the workshop.
Nowadays, the internet and its networks are everywhere and they influence the whole of our daily environment. Now you can chat with your banker on your phone or exchange and sold your items through several facebook groups. Thus, the publishing area too, is not an exception and on the contrary sees emerge new models.
That’s what Alexandro Ludovico tried to demonstrate in Post-Digital Print, The mutation of Publishing since 1984, published in 2012. He is an italian researcher, artist and also the chief editor of Neural Magazine since 1993. The reading of this text, and more specifically the last chapter called “The network: transforming culture, transforming publishing” was a starting point for us.” Extract from the Preface of the book. This book is available in ArtEZ’s library.
To see the google document made during the workshop, click here.
. double reading, double navigation
Based on the shared document from the Collaborative Publishing workshop, I made a 2 columns website. The right one contains the rough text from the google shared document. On the left one, you can scroll the original text, Post-Digital Print: The Mutation of Publishing since 1894, from Alessandro Ludovico. You can also click on some arrows and the right column will automatically scroll to the correct example. It is a double reading system, recalling the paper version, the main navigation is in the left column.
. automated editing
. 28 x 42 cm
. 380 pages
. 1 exemplaire
This book has been produced in an automated manner. A book made out from 35 anonymous persons answering 10 questions about book. Each color refers to one chapter. One chapter contains 35 answers to one questions. At the end you can see 35 imagined books.
. balloons, data
Is our data in the clouds? How to physically represent these data and give an impression of their weight, their volume?
For one month, I collected the amount in kilobytes of all the exchanges and interactions that I operated in using digital devices. I visualized this data in the form of an installation which shows by a colors and sizes system the various amounts produced.
. web tool
. text analyzer
. html, css, js
Text scanner is a web tool that allows you to quickly browse any text you give it. The tool thus highlights the present keywords according to the number of times they are used. A list including all the keywords is drawn up. This list starts with the most used words.
. 3D print, video
Erosion: Wear and transformation that water and atmospheric action subject to the earth’s crust and rocks.
Garerosion and Helverosion are two geological typefaces based on the natural process of erosion. Letters that are now 3 dimensions, are randomly shaped by processes that imitating erosion by water, wind and heat. The more the typeface is used and the more it is destroyed.
. collaborative activation of the book
. 10 x 15 cm
. 30 pages
. 1 copy of each
Because cooking can be a moment of joy, meeting, discussion and above all sharing, The Shared Cookbook project presents a cooking protocol to be activated by three people. For each of the stages (choice of recipe, races, preparation of the dish and storage), people are obliged to exchange in order to recompose the fragmented information available to them. Each book has a different part of the recipe. Much more than the action of “cooking”, this project thus proposes to link a relationship where collective coordination is required for deciphering and producing recipes.
. semi-automated book
. 23 x 30 cm
. 170 pages
. 2 copies
As part of a course, this edition was made from the data flow of my internet history. This book speaks for itself and its own construction process. This book is self-documenting since it is composed of all the research I have done to build it. The white pages are made up of the various sites visited. An eye-shaped pictogram indicates when a site has been visited more than 3 times. While the black pages present them, all the models made for the construction of this book. The order of this book is antechronological, which recalls that of internet history where the most recent research is always above. This self-reflective aspect is also reminiscent of the body of work produced by conceptual artists between the 1960s and 1970s. The length of the title as well as the color of the cover refer to the historian’s book. art Lucy Lippard: Six Years – The Dematerialization of the art object from 1966 to 1972.
. web plateform
. animated posters
. interactive silkscreen posters
As part of a class, Carla Fehlhaber and I realized the visual identity of an imaginary school that we named XPRMNTL. It’s an all-digital graphic design school that runs on a platform like instagram. Students would be rated according to their popularity and number of likes. Some competitions are organized to challenge students and promote the best of their creation. This results in a classification among students represented by elevations or falls.
So I made 3 silk-screen posters: the general classification (multicolored), the one of the best (yellow) and the one of the worst (blue). These posters come alive with virtual reality on mobile phone. I also created a website which was used to present the project but also to show all the research we had done that you can find in the Archives section.
The Graphic Design studio The Rodina uses the concept of Playbour to designate an action that may seem as a game, but which generates profits for someone else. Our school operates on this principle.
. book, photography
. 11.5 x 18.5 cm
. 1 copy per year
This photo book reveals the tendency we have to lend cell phones our cognitive memory capacities. This book consists almost exclusively of photographs. On the left pages, the photographs represent exhibition cartels I have visited. Each photograph is given a new cartel containing information relating to my way of archiving them (image file’s name, date of shooting, time of shooting). These photos are mostly poorly framed, blurred, overexposed. In fact, the objective in taking these photographs was only to make them hypomnematas, in the sense of memory support, as defined by Michel Foucault in “Self-writing”, Saying and writing published in 1983. Printing these photographs gives them new visibility and allows them to really act as a memory medium, which was not the case in digital version on my phone.
The right pages are to be unfolded in order to discover the original work which belonged to the cartel photographed. These are photos from Google Images, which could be called collective memory. This book takes the form of an archive with reflexive issues.
. book, typographic specimen
. dust photograms
. 50 x 32 cm
I designed a new typographic specimen of the free font Manifont Grotesk designed by Alexandre Liziard and Etienne Ozeray. Manifont Grotesk was designed from the skeleton of the Vremena grotesk. It has no curves and it is its outgoing appearance, which makes it so recognizable, that made me think of constellations.
This new specimen groups together 11 constellation maps, with information on each of them concerning their position, the surface of the constellation, its brightness. Each card is punched. These perforations represent the different stars that make up the constellation. Thus these perforations let glimpse the photograms of dust that I slipped between each card. Finally, two large posters complete the specimen.
. 13 x 17.5 x 5.5cm
. 166 pages
. 1 copy
Remake of the book At the Heart of the World, Complete Poems 1924-1929 by the poet traveler, Blaise Cendrars. This book encourages the reader to appropriate it by activating it: by writing or transforming it. Each poem is detachable and can be sent. Once the poem is gone, there remains only its title and a box with the information related to the sending. When all the poems are detached, the book becomes a logbook.
. engraved posters
. lithography, intaglio, embossing
. 40 x 50cm
. 6 copies of each
This series of posters was produced entirely by hand for the exhibition MEGA BITES which took place at the Zoological Museum of Strasbourg in 2019. I created new playful animal classifications from the animals present in the museum.
Each poster is made with a different engraving technique that corresponds to the appearance of the animal. I used the embossing for the missing animals, the dry point which allows a finesse to represent Les Minus, the lithography which brings textures for Les Larveux, and finally etching on tetrapak which keeps the fold mark for Les Affreux.
. treasure hunt, game and design creation
. briefcase, puzzle maps, map, cytal
. 30.5 x 19 x 11cm
This treasure hunt was designed for the Adolf Michaelis museum de Strasbourg. in Strasbourg. The visitor is immersed in the heart of an investigation where he will have to solve visual or textual puzzles in order to discover the culprit of the abduction of Adolf Michaelis. This project was carried out in collaboration with Lilli De Cao.
. web documentary
. utilisation du parallax, scroll
This web documentary offers an awareness of organic farming through the AMAP My organic farm. The project was born from the meeting with Vincent Shotter, peasant-market gardener. The documentary follows the different stages of a basket of vegetables: from the production of the vegetables, to the delivery of the basket, the reception of the basket by consumers, as well as the creation of recipes with the vegetables in the basket.
. magazine of which you are the hero
. 28 x 19cm
. 70 pages
. 10 copies
Step by Step is a magazine of which you are the hero which takes place within HEAR. The reader arrives in the first year and realizes his course within the school until his third year where he will obtain or will not obtain his diploma, the DNA. Thus, the reader is led to make choices at the end of each page in order to continue reading. This magazine was designed in collaboration with Lilli De Cao, to give a vision of the school through its students.